One of the most common hurdles startup businesses face nowadays is the apparent lack of sufficient budget for advertising. Fortunately, there are plenty of effective ways to market and reach a company’s target audience without spending a fortune. Here are three tips that you can easily apply. First, don’t hesitate to show the real “you”. Make your people’s personality visible through videos, walkthroughs, and even interviews. Second, be very active on social networking sites. The more followers and likes you gain the better. Lastly, choose a social media platform that’s perfect for your business. The last thing you want is to choose a platform that’s not suitable for you.