Social media is a great avenue to promote small-scale businesses. But with all businesses using it as a promotion, small businesses have to think of new strategies to make it on top. Among the few strategies are setting objective. State what is it that you really want, aside from having followers.
Use your customers to make better products and services. Include your customers by updating them and through the right platform they use. Also, determine the type of clients you are dealing with and identify the right approach to address them in social media. Lastly, everything is all about timing – whether it is about what topics to post.
Source: PR News Wire