Nijel Gordijk of Common Sense Design envisions creating a website that makes use of a content management system in order for clients to be able to update their respective websites by themselves. Through this method, clients can keep their website relevant without incurring additional unnecessary expenses. Gordijk advises clients to develop and maintain a friendly and conversational tone when writing. He also puts an emphasis on the importance of providing a profile regarding the people involved in the creation of the product. Customer testimonials are also very effective in attracting people. To read the rest of the tips, go to Country Guide.
Source: Country Guide
