Social media broadens customers’ taste and want. This is why traditional marketing strategies no longer apply today. For customers to love your brand, you must be updated, relevant, accessible and able to change their lives for the better.
To do this, you must upgrade your usage of social media – be visible to where your customers are into. Engage in a meaningful communication with them. Make creative but relevant images, video uploads, contest and the likes since people are tired of reading long posts. Lastly, hear out your customers. Be open to suggestions on how you would improve your brand and their lives.
Source: Marketing Profs