Thumbs-UpSuccessful businesses use social-media not only to promote but to stay at the top of their game. How do they achieve this? Here are few of the tips how.

Be unique by creating personalized and customized posts. Adding emoticons and fresh look to your tweets won’t hurt a bit of an effort. You can also send longer posts to a Facebook Group with stakeholders and customers who want to join as official members. Customers value the thought of recognized membership.

Do not limit your promotion in only one platform. Customers use several platforms so it is better to create connection between them across the board. And by connection, it means meaningful link and lively interaction.

Source: Entrepreneur