Most employees around the world spend a great deal of time on social media everyday. Therefore, it is only practical for companies to consider its possible ramifications for the business. First and foremost, management should implement a social media policy for employees that is both effective and enforceable. Second, employers should give trainings to employees regarding social media use inside and outside the workplace. Third, social media usage guidelines and protocols should be developed and implemented. Fourth, clear policies with regards to content ownership on corporate accounts should be established. Lastly, refrain from accessing employees’ personal data on social media unless necessary.
Source: The National Law Review