A study has confirmed that social media usage vary greatly among race and ethnicity. Five of the most common social media Websites were used for the survey run, namely, Facebook, Twitter, Pinterest, Instagram and LinkedIn. Results say that the most widely used social media site for Blacks, Whites and Latinos is Facebook, garnering a 71% usage for all users.
Running in second for the Latinos is Instagram and this goes as well for the Blacks, Whites on the Other hand use Pinterest more. One important factor in this study would be the median ages at which the younger crowds use Instagram and Twitter as opposed to other sites.
Source: Pew Research Center