Social media are effective marketing tools. If you just use them right, they will serve you good. Here are some tips on the right way to use them.
First, avoid using jargons (big words and stuffs) and recycled images because they are not engaging at all. Communicate with the audience in plain and simple ways. You also have to appreciate the little great things and their effects in a long run like time devotion. When selling, sell it the right way. Avoid negative connotations and use the right language to express your ideas to generate positive reaction from your target audience.
Source: On Wall Street