Many people fail to see in social media marketing is that it not a one-fits-all solution. Surveys about what your clients need, staffing, equipment, scheduling – many entrepreneurs have gone to those processes but still, fail to win their customers in a long run. Why? Because they fail to recognize what it the essence in everything: relationship.
Building relationship with your clients is the key to identifying what they need, when do they need it and how can you reach them. One classic example of a marketing campaign was Coca Cola’s ‘Share a Coke campaign’, which ultimately get into people’s emotion to connect and share.
Source: Huffington Post