Increased in readership is one of the main effects of academic blogging and social media. Mark Carrigan from Centre for Social Ontology in University of Warwick offers tips on how to effectively use blogging and social media for academic benefits. Among these tips include determining goals in social media engagement. Include social media in your regular habit but with established limitations.
It is also recommended to have realistic timetable to achieve goals. Be visible but don’t estimate the risk of your actions, published contents and people you may reach. Set up automatic links like Twitter to monitor and promote your blog among friends, colleagues and into a wider network.
Source: Times Higher Education