If you are a brand marketer, capturing your clients’ interest and engaging them to the brand you promote is your ultimate goal in using social media. Social media itself is a wide and powerful tool – useit appropriately and wisely to your brand’s advantage. Focus on your target clients – what social media platform do they use more often and then design a schedule to reach out to them using the right tool and the appropriate connection – experiment if needed. Surprise your clients by not disclosing everything in your interactive, customized and audience-engaging posts. Make it more subjective andbeopen to personal meetings.