All big players started small. And for you to start building your presence in social media, it is important to choose the right platform to excel in. Once the platform is identified, make sure that you emphasize your objective using social media for promotion. In relation to this, make sure that you reach your target market and let them know what you are selling.
Every starter is encouraged to invest in an effective social media monitoring tool to measure how the market responds to your posts. Establish a measuring tool to assess how you are doing in business so far. It is also important to stay consistent and relevant in all your posts across social media platforms. If you do not have time and skill to maintain your profile, hire an expert to do it for you.
Source: Business 2 Community