Yelp, Facebook, and Twitter are all considered as powerful marketing tools in the business industry. Businesses of all kinds and sizes rely on social networking sites to market their brand but wihout the right precaution, social media marketing can turn badly into a costly failure. On Gordon Ramsay’s Kitchen Nightmares, a bakery in the US was featured because of its response to negative reviews on its Facebook page. Cellesta Insulation, on the other hand, gathered unimpressed replies from twitter when it shoehorned a trending hashtag into a promotional effort. Another tip is to not venture into the arena of “celebrity endorsement overkill”. Read all the tips on The Guardian.
Source: The Guardian