Social media can build or ruin your business. This is why it is very important that you know how you use it objectively. First, you must stablish your brand or product personality. This will serve as your label. Second, post relevant things that are relevant to your product or service. Consistency is very important.
It is also important to create a genuine connection with your audience. You can achieve this by addressing comments and recognizing complements. In doing this, you must be careful on every message you post or send. Another tip is to promote the best picture and best stories that everyone loves.
Source: Huffington Post