To increase your eBay Shop’s online presence with the help of social networking sites, you have to know your audience and customers. You should also focus more on your target market that involves determining your target audience. And in order to make sure that customer’s points are addressed, following the rules of consistency and relevance is an absolute must. Making your post entertaining is a big help as well since it is a way to deliver your message in a fun and exciting way. Another tip is to monitor the condition of your site by measuring each social media campaign. Last but not the least, always listens to your audience.