Tumblr has now its own writers and editors to cover the world of Tumblr.

The site’s editor in chief will be Chris Mohney, a seniorVP for content at BlackBook Media. Jessica Bennett, a senior writer and editor at Newsweek and The Daily Beast, will be the executive editor and, she said, a kind of Tumblr correspondent.

Their work — both documenting the Tumblr service and marketing it to users — will appear on the Web site’s staff blog and on a separate part of tumblr.com that has not been set up yet, a Tumblr spokeswoman said Wednesday.

Source: The New York Times