“Tumblr” has surpassed “blog” as one of the most searched terms on Google.
Tumblr overtook blog in December for the first time since the microblog network was started in February 2007, tweeted Laura Olin, Outbound social media director.
According to Google’s search stats, the word “blog” has been on a decline since May 2009, which is around the same time Twitter became the third highest ranked social network according to visits. (Tumblr was not ranked in the top 25 at this time.)
Source: Mashable
