Ignoring your competitors is not a smart way to succeed against them. In fact, with a few nods on their direction, you can have a powerful strategy to turn the customers’ attention towards your company.
Positive and non- threatening tweets can help highlight your products without blatantly putting down the competition. You can throw in the good points of your competitor and take that as an opportunity to expose how your products and services are better. Social media is accessible by everyone so use it as a way to observe your enemy’s tweets and posts. And finally, consider social media as a playground where you can interact with fellow companies who might be able to boost your online presence as well as become offline allies.
This clearly suggests making measures on how to use social media to your advantage instead of using it to attack the enemy.