Twitter reaches out to its big audience with no accounts by creating a new homepage for those who are in for the sole purpose of checking stuff out. This way, Twitter gets to spread and advertise its content even to those who do not use the site.
Twitter will use this website to lure in new users as well as to advertise Twitter ads outside the current audience. This has helped the Company’s stock jump to a 6% increase, according to executives.
The general view of the homepage includes posts and tweets from popular accounts. This shows the users a bit of how it’s like to have their own accounts.