Facebook’s recent video auto-play property has engaged many users and social media marketers. This creates a seamless way to share videos and discovery for most audience of different geography. For social media marketers, videos are more effective because they generate engagement and reach farther. This means more likes, shares, and comments.
Videos are also easier to understand and less time consuming than written contents. And lastly, they improve the content of the dashboard – just like what Facebook did earlier. Using videos make you ahead of your competitors because they reach more organic target markets than regular textual posts.
Source: Vancity Buzz