First and foremost, you should focus on building and enhancing customer relationships. This can be achieved by getting to know who your customers are and where their preferences and interests lie. Setting up an e-mail newsletter and socializing on Facebook are great ways to strengthen connections with your customers. Second, share relevant updates, promos, and offers. Anything that’s not relevant is also not useful so make sure to stick to pertinent details. Last but not the least, measure the results. By measuring, you can keep track of your current performance and be able to pinpoint what strategy is working and what’s not.