Undeniably, today most of the social media that are available are focused in a one-way communication pattern or broadcast. It is much the same with the way thinks works in the past, where people reads newspaper and billboards and with no room for conversation.
Facebook pages for example collects ‘likes’, Twitter on the other end gives links to contests and products that can customers can buy, there is no way for the receiver of the message to react in any way that will reach the creators of the posts. This is the same with the rest of the social media out there, YouTube is one to mention as well. This should not happen in your social marketing as well, copying their pattern will not boost up your business in the market. You need more. One of the best way to start is by creating a blog network from the company’s skilled and experts social marketers and invite guests from the outside, people who are expert in traffics thus adding insights and suggestions how your social media efforts will work. This is easier said than done. So instead of putting the social media efforts of your company to no good hands, evaluate the best people who can do the job.