Most people wouldn’t have expected that Pinterest would be able to drive more than 30% more traffic for Bank of America’s money management website. The image-sharing platform is commonly known for its aspirations, huge female followers, buyable pins and beauty more than its effect on banking contents. Hold your horses’ fellas. Don’t you know that Pinterest allots over 1.3 billion pins to manage one’s money? Admit it or not, you do not expect that, right? According to the most recent research published that the social media network’s value and importance do lie in the future. Since a great number of Pinterest’s members are 81% female, Forrester believes that it would generate higher sales in the years to come since it addresses a member’s concern regarding baby or travel plans. For more on this news, check out the source today.
Source: American Banker