marketsoftwaresocialmediaCathay Pacific, world’s top airline company also shares its tips on how to promote your brand through social media. A passenger twitted @cathaypacific about his the engaging experience during his flight and the company’s manager for social media, Dennis Owen, contacted him.

In their exchange of emails, the passenger learned what is that with Cathay Pacific that its clients and followers like about it. It’s their way of engaging with their followers and keeping them up with what is happening. Engaging through social media is another way of customer service – not merely brand promotion. For Cathay Pacific, it is a win-win.

Source: Forbes