Social media is a powerful tool to promote brands. If you want to invest and make it work, you better know how to make it better. Here are the few tips how:
First, your profile should be valuable to engage customers. Make customers want your brand—directly. Second, make your presence known in the platform. Interact with followers and make sure you acknowledge them. Third, identify the most effective method and focus on it. Fourth, talk about relevant topics online and be transparent to followers at all times. Lastly, leverage the use of video and make it valuable at all times.