First, connect with your target market using the platform familiar to them. Next is to offer additional freebies for regular customers. Third is to advertise everything you cater. Fourth is to use mobile apps for 24/7 availability. Fifth, make your products or services needed. Fifth, offer variation when it comes to content by experimenting on photos, quotes, articles, etc. Lastly, care to use (#)Hashtag to increase direct connection and online searches for your product.
Source: Business 2 Community