Many business people are trying to change the way they communicate to adapt in social media. But you don’t have to do it to make things work between you and your clients. What you need to do is build a strong communication. Customers want businesses to be personal which means they want to be heard by someone with genuine feeling and listen to them. They want to hear stories and thoughts, not why they should buy your products and services. A business should be knowledgeable about its products and services but it also has to be personal, sincere, and polite.
Source: BZ Journal