Small scale businesses use Facebook to advertise because of its popularity and affordability but tracking the return of investment (ROI) is a little bit of an issue. Good thing there are applications that can track how visits a page generates. Social media experts and small scale business owners shared experiences and advices on how to get your money back from social media promotion. First is to get familiar with Facebook and how it links to other platforms to generate more audience. Linking social media platforms can expandclientele. Expand visibility by liking and sharing other people’s page of the same interest. Interact with your audience by posting customized messages as you reach out to them.