Social media make banking boring no more. Banks and credit unions benefit from social media platforms as they bring connections with their clients, members and provide opportunity to interestpositive clients. Moreover, social media, when used properly can generate more return of investments (ROI) and positive market growth.
Social media also create a great avenue to advertise, promote products and provide clients a perception about the market and give them the idea on how to grow their money. For most banks and credit companies, social media is a good tactic to achieve their targets as most investors are using it now.
Source: The Financial Brand