The first important thing to consider is the quality of the posts that will be converted into sales. Buy buttons on stream- in posts are more noticeable but too much of it will bore the customers so throw in some informative posts occasionally. Customer care should also be prioritized so that customers will become more attached to the brand thereby gaining loyalty.
Generally, there is a need to focus on content marketing, employee training, and updating social media accounts as these are going to be the main push for any online marketing campaign.
Source: IT Business Edge