Be unique by creating personalized and customized posts. Adding emoticons and fresh look to your tweets won’t hurt a bit of an effort. You can also send longer posts to a Facebook Group with stakeholders and customers who want to join as official members. Customers value the thought of recognized membership.
Do not limit your promotion in only one platform. Customers use several platforms so it is better to create connection between them across the board. And by connection, it means meaningful link and lively interaction.