Instagram holds massive potential for brands. That’s evident in the success gained by Foundr that created a huge mailing list of more than 10,000 email subscribers. Interested how they did it? Check this out.
Based on the most recent statistics, Instagram has more than 400+ million active users worldwide, and 64 million of them are from the US.
Among all social media platforms, such as Facebook and Twitter, Instagram leads the race being the preferred social site for US teens. According to research by Com Score in 2015 for mobile trends report, millenials spend at least 420 minutes on the site every month.
And Forrester Research Group also revealed that users on the site are 58 times more likely to engage in content (like, share, comment…).
How to Dominate Instagram
Building a solid funnel
Before you could start with conversion, which is turning your audience into customers or subscribers, you should build a solid funnel. For the best results, use the AIDA model—meaning attention, interest, decision, action…
Content
Combine great design and value like what Foundr did. You should be able to provide an immediate value going with an impressive design so that you can keep your audience interested.
Know what your audience wants to see and provide them with that.
Mixed message and a good caption
Engage your readers further not only with a great image but also an amazing caption that can help in framing your message and delivering its context.
The caption can be used in proposing a decision for your audience—leaving a comment, tagging their friends on the photo and so on.
Bio link
This is one important part of Instagram marketing. On IG, it’s the only allowed link, so make sure that both the bio link and the caption work in harmony.
Demonstrate value while selling your idea on what they could get by clicking the link. Use Bitly or Pretty Link for a custom URL.
Landing page
Create a non-cluttered landing page, which is the sales funnel’s end. Make it as fast or as easy as possible for your audience to complete your desired action.
Make sure it is optimized for mobile.
Tell your audience immediately what you offer and what they can expect.
Influencers
Be social, and engage with influencers to create a solid network, which you can later use in promoting your products and services.
Comment on their posts, share their images (with permission)… and so on.
Do not be overly promotional
Promote only one out of 10 images because people hate being advertised to.
There you have a handy guide on how to make it big on Instagram and be as successful as Foundr who did it! For the complete story, visit Smart Passive Income.
