Today, brand developers or manufacturers learn various things from the young and the old. Although the gap between each generation is harsh and stark, digital technologies affect the way people do business or the way they interact online. Accenture Interactive’s Acquity Group for this year’s Next Generation of Commerce Study did a further look into social media habit across all ages. Their study focuses on the way digital technologies like social media networks shape a customer’s preferences.
Accenture Interactive Managing Director Jay Dettling said that marketing do witness a huge step in what consumers or customers would want to see from certain brands or products when they buy one. Based from the same study, consumers would want to engage with services and products digitally. For more information on this post, go to the source.
Source: Adweek
