Social media is a powerful tool for promoting business nowadays. But to utilize its benefits, you must be smart to know what to do, how to do it and what to avoid. Executives of the largest platforms, Deepanjan De, John Mayhall and Brett Goldslager from Facebook, LinkedIn and Twitter respectively offered tips for marketing and businesses that use social media.
According to them, you must know the platform first and what tools to use. It is also important to offer the value of your business to your target market or audience while staying with your purpose and values. Lastly, utilize social media online and offline to call for action.