Social media is a powerful tool to promote brands today compared to traditional marketing people used to do. But social media won’t function well in reaching its target audience without good content. Here’s how to work with social media and marketing content and maximizing their potential to achieve the ultimate goal. First, you need to target a specific audience and determine what they like, how they prefer contents and what type of social media platform is more effective to reach them. Next is to utilize social media feature. If the platform allows videos, do it. Lastly, connect with audience and listen to their ideas.