It is not news that Cathay Pacific (@cathaypacific) is at the top of the airline industry – whether in airline or customer service. A writer from Forbes who happened to be a passenger in the airline managed to talk to the airline’s social media head and he shared some tips.
First, interact with your followers – making it a two-way communication. Hear them out on how to improve your service. It is also important to delegate a specialized team to focus with social media. On top of all, it is a must to provide top-notch customer service to clients – whether it is online or offline.